Ford Forgoes Auto Show, Unveils New Ford Explorer On Facebook
Learning from the success of its purely digital Ford Fiesta Movement, the automaker will rely on the digital (and social) channel to build interest for the redesigned 2011 model.
Ford today unveiled the completely reinvented 2011 Ford Explorer through its Facebook page – marking the first time a major car company forgoes an auto show for a new car reveal.
Instead, Ford opted to bring the the auto show to Facebook, allowing everyone to simultaneously experience the unveiling. A series of videos and events were planned throughout the day to not only replicate the auto show experience, but to introduce consumers to executives and allow for conversations around the new vehicle – encouraging a level of engagement that would have previously only been possible for the limited audience attending the auto show.