We speak with Sheryl Connelly about what consumer trends outside the automotive industry are driving the refocus and rejuvenation of the motor company.

On the morning of August 12th, PSFK will host a PSFK SALON designed to Fuel Imagination with the support of Syfy. There will be a number of inspirational talks by key creative minds, and a panel discussion about trends and ideas in Detroit and beyond.

Get tickets here: PSFK SALON DETROIT

One of our speakers will be Sheryl Connelly. Sheryl is Head of Trends Forecasting at Ford and will explain what consumer trends outside the automotive industry are driving the refocus and rejuvenation of the motor company. In advance of the talk, we asked her to explain her work more:

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