Katie Malbon, founder of "Text In The City", talks to PSFK about providing health education to adolescents in the form of texting.

Katie Malbon is a UK-trained pediatrician who initiated Mount Sinai Adolescent Health Center’s “Text In The City” pilot program – an initiative that aims to educate teens about health through SMS-based communication. It’s a simple system that tackles complicated issues and is getting great results.

Mount Sinai Adolescent Health Center (MSAHC) is a free & confidential clinic serving over 10,000 young people annually, mainly from the South Bronx and East Harlem. The health clinic often provides a young New Yorker a myriad of services (from nutrition to medical help to legal) but that would also leave the patients with a lot of questions and also information overload. When PSFK spoke to her, Malbon told us that the idea first came along when she started giving her mobile number away to a small group of patients she was worried about, and they ended up texting instead of calling.

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