George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

Advertising as a business has been around longer than the dirt in your backyard. Yet it’s amazing how little it has changed. No, I’m not talking about the wonders of digital, social, mobile, 4G, CGC, Web 9.0, whatever. These are merely executional tools that allow you to deliver the same old mind numbing content in new ways. And don’t give me that bullshit about building communities, engaging in conversations, delivering holistic experiences… Eventually, it’s all about communication and persuading punters to cough up their unemployment benefits for your client’s shitty products.

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