George Parker: The World’s Second Oldest Profession.

George Parker: The World’s Second Oldest Profession.

George Parker is the perpetrator of Every week he shares his opinions on the advertising world with PSFK.

George Parker
  • 27 july 2010

Advertising as a business has been around longer than the dirt in your backyard. Yet it’s amazing how little it has changed. No, I’m not talking about the wonders of digital, social, mobile, 4G, CGC, Web 9.0, whatever. These are merely executional tools that allow you to deliver the same old mind numbing content in new ways. And don’t give me that bullshit about building communities, engaging in conversations, delivering holistic experiences… Eventually, it’s all about communication and persuading punters to cough up their unemployment benefits for your client’s shitty products.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.