Gill Linton: Why The Gap Sponsorship Of “American Woman” At The Met Doesn’t Make Any Sense
Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.
American Woman: Fashioning an American Identity at The Met, is a history of how fashion has influenced the role of women in culture or vice versa – it wasn’t entirely clear to be honest. Sponsored by Gap, the fashion and marketing snob in me was curious to see how the brand has been part of this historical journey.
I had hoped to see how women challenged mediocrity through the clothes they wore, and not just the whole repression/women’s lib thing. I really wanted to learn about designers that have pushed people’s imaginations, their influence in culture and how we live and dress today. Which is where I figured Gap would have been a creatively relevant part of the exhibit.