Gill Linton: Why The Gap Sponsorship Of “American Woman” At The Met Doesn’t Make Any Sense

Gill Linton: Why The Gap Sponsorship Of “American Woman” At The Met Doesn’t Make Any Sense
Advertising

Gill Linton explores the disconnect between the brand and the "American Woman: Fashioning An American Identity" exhibit.

Gill Linton
  • 20 july 2010

American Woman: Fashioning an American Identity at The Met, is a history of how fashion has influenced the role of women in culture or vice versa – it wasn’t entirely clear to be honest. Sponsored by Gap, the fashion and marketing snob in me was curious to see how the brand has been part of this historical journey.

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