Helping Preserve Endangered Birds With Coke Vending Machines

Helping Preserve Endangered Birds With Coke Vending Machines
Innovation

Coca Cola helps contribute to an environmental project in Japan.

Naresh Kumar
  • 20 july 2010

Coca Cola Japan has teamed up with a local non-profit to track endangered birds. Under the partnership, the company has equipped its vending machines in a conservation reserve for the endangered Okinawa Rail bird with recorders and microphones to store the birds’ noises and bird cries. These sounds make for vital data to calculate the bird’s population and better understand its activity. By utilizing existing vending machines, maintained by the reserve’s staff, instead of setting up a new system, the project has considerably lowered its installation cost too.

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