Coca Cola helps contribute to an environmental project in Japan.

Coca Cola Japan has teamed up with a local non-profit to track endangered birds. Under the partnership, the company has equipped its vending machines in a conservation reserve for the endangered Okinawa Rail bird with recorders and microphones to store the birds' noises and bird cries. These sounds make for vital data to calculate the bird's population and better understand its activity. By utilizing existing vending machines, maintained by the reserve's staff, instead of setting up a new system, the project has considerably lowered its installation cost too.

PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)