New online service offers friendship at an hourly rate.

When you can order a pizza or the latest flick online, then why not a friend? Enter Rent A Friend, an online service that allows users based in the US, Canada and the UK to hire a friend and give them company. Users have to pay $25 a month to access the database of ‘friends' with pics and profiles. Prices start from $10 an hour but users can negotiate the hourly fee with their chosen friends. Rent A Friend does not want to be associated as an online dating service and advertises itself as a ‘strictly platonic friendship' website.

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