IBM Makes New York A Smarter City
A networked installation at JFK International Airport brings a new campaign to life for travelers.
An installation from IBM at JFK International Airport offers travelers running through American Airlines Terminal 8 a glimpse into the ‘Smarter City‘. At 12 feet in length and 8 feet in height, the display offers more than 30 video clips, touch-screen technology, audio clips, a ticker and text-to-mobile feature. The networked installation embodies IBM’s ‘Smarter City‘ – the urban center of the future that operates more efficiently and effectively for the benefit of residents and visitors – in part powered by IBM, of course. The installation went live on Friday, July 2nd and will run for three months.