menu

Keds Shoes As A Catalyst For Creative Minds

Keds Shoes As A Catalyst For Creative Minds
technology

The classic shoe company has launched a campaign to inspire creativity with The Whitney Museum and Bloomingdale's.

Francisco Hui
  • 8 july 2010

keds works on canvas

jenny holzer keds whitney protect me from what I want

Keds latest campaign efforts to champion “creativity on canvas” were announced recently with a collection by conceptual artist Jenny Holzer.

Extending their support to younger artists in a collaboration with The Whitney and Bloomingdale’s, the brands are providing three MFA students with support to showcase their work. The department store is providing 2 weeks of converted window displays, designed by Night Agency, as studio space. Once the work is completed, it will be showcased at the museum, during the Whitney Live summer concert series.

For creatives outside MFA programs, Keds is encouraging users to customize their own shoes for themselves or to sell online and receive a percentage off each sale from their creations.

keds touch screen

keds touch screen sidewalk

The KedsWhitney blog has updates on the designs by Jenny Holzer, the MFA student art, and the crowd customized shoes.

For more inspiration of how brands are collaborating and using multiple touchpoints for more engaging experiences, check out our Future of Retail report.

KedsWhitney blog

+#technology
+Art
+bloomingdales
+culture
+Culture
+customization
+Design
+Entertainment
+Fashion
+fashion / apparel
+keds
+retail
+shoes
+technology
+work

More in Entertainment

Entertainment

Adobe Prototype Improves How Immersive Content Is Edited

The Project #SonicScape prototype helps editors work with 360-degree footage and audio

20 October 2017
Entertainment

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.