The classic shoe company has launched a campaign to inspire creativity with The Whitney Museum and Bloomingdale's.

Keds latest campaign efforts to champion “creativity on canvas” were announced recently with a collection by conceptual artist Jenny Holzer.

Extending their support to younger artists in a collaboration with The Whitney and Bloomingdale's, the brands are providing three MFA students with support to showcase their work. The department store is providing 2 weeks of converted window displays, designed by Night Agency, as studio space. Once the work is completed, it will be showcased at the museum, during the Whitney Live summer concert series.

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