Levi’s “Go Forth” Puts a Face On America’s Struggling Workers

Levi’s “Go Forth” Puts a Face On America’s Struggling Workers
Advertising

An integrated campaign showcases individual residents of the town of Braddock, PA - and their contributions to, and role within the town.

Paloma M. Vazquez
  • 8 july 2010

As we discussed last week, the latest incarnation of Levi‘s  ‘Go Forth’ campaign brings attention to the working class of Braddock PA using a concerted, integrated campaign that includes TV ads, digital/social media, and billboards with timely inspirational sayings like “Ready to work,” “Everybody’s work is equally important” and “We are all workers.” In addition to this mass media approach, Levi’s is also bringing attention to individual citizens featured within the ‘Go Forth’ ads.

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