Monocolumn: Saving The ‘Real-Life’ Bookstore

Monocolumn: Saving The ‘Real-Life’ Bookstore
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Tin House – an independent magazine and book publisher in Portland, Oregon, has devised a plan to help promote brick-and-mortar stores.

Monocle
  • 7 july 2010

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

Monocolumn- Saving The ‘Real-Life’ Bookstore

As they engaged in the inevitable wrenching conversations this spring about the precarious future of print, the editors of Tin House – an independent magazine and book publisher in Portland, Oregon – kept on dwelling on an unpleasant bit of arithmetic. Tin House’s quarterly literary magazine had a print run of 12,000 copies, but during the nine-month window for submissions they received up to 1,500 new manuscripts a month. In other words: even the people who wanted to be published in Tin House were not buying the magazine.

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