Monocolumn: Sun, Wine And PR Stunts
Visby, the main town on the Swedish island of Gotland, has a schizophrenic life.
Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.
Visby, the main town on the Swedish island of Gotland, has a schizophrenic life. In the winter, it’s quiet and isolated, with only 25,000 residents. In the summer, masses of holidaymakers – the young Stockholm party crowd and the slightly greyer but equally party-loving Stockholm cultural elite – arrive and turn everything upside down. And for one week in July, politicians, lobbyists and journalists take over, filling the town with speeches, debates and PR stunts.