Monocolumn: Sun, Wine And PR Stunts

Monocolumn: Sun, Wine And PR Stunts
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Visby, the main town on the Swedish island of Gotland, has a schizophrenic life.

Monocle
  • 12 july 2010

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

Sun, wine and PR stunts

Visby, the main town on the Swedish island of Gotland, has a schizophrenic life. In the winter, it’s quiet and isolated, with only 25,000 residents. In the summer, masses of holidaymakers – the young Stockholm party crowd and the slightly greyer but equally party-loving Stockholm cultural elite – arrive and turn everything upside down. And for one week in July, politicians, lobbyists and journalists take over, filling the town with speeches, debates and PR stunts.

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