Monocolumn: Trouble In App-Land
What happens to rejected iPhone programs?
Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.
At the recent conference where Apple debuted the new version of the iPhone, Steve Jobs devoted a few minutes of his speech to the workings of the App Store. Before being made available to customers, all apps must be approved by Apple. Some 15,000 apps are submitted each week, Jobs said, and 95 per cent are approved within seven days.
What of the remaining 5 per cent?
According to Jobs, apps are most commonly rejected because they don’t do what developers claim, use programming interfaces not supported by Apple, or crash.