Monocolumn: Will Londoners Line Up To Ride A ‘Boris’?

Monocolumn: Will Londoners Line Up To Ride A ‘Boris’?
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In a recent ranking of how cycle-friendly Britain’s 20 biggest cities are, London came a dismal 17th. But the capital’s mayor, Boris Johnson, has vowed, in his usual quirky English, to “cyclise the city” during his term in office

Monocle
  • 28 july 2010

Monocolumn- Will Londoners line up to ride a ‘Boris’

Monocolumn is Monocle’s daily bulletin of news and opinion. Catch up with previous editions here.

In a recent ranking of how cycle-friendly Britain’s 20 biggest cities are, London came a dismal 17th. But the capital’s mayor, Boris Johnson (often pictured improbably balanced on his bike during the morning commute) has vowed, in his usual quirky English, to “cyclise the city” during his term in office. An important step towards this goal will be taken on Friday with the launch of the Barclay Cycle Hire scheme, which will, despite a £25m outlay and the best branding efforts by the bank, inevitably become the “Boris Bike” in the city’s consciousness.

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