.CO offers to be an alternative to the crowded .COM space.

25 years after the launch of .COM, there are more than 90 million domain names registered in the .COM extension. The .com domain space is crowded, and choosing a recognizable, short domain name can be very difficult. For example, how do you think the name Yipit was born? Jim Moran, founder of the online e-coupon aggregator Yipit, said:

“In choosing a company name, we ran a search for 5-letter domain names ending in “it” and chose Yipit, because it was the only one that sounded like a verb.”

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