The application potentiates greater participation in deals, as they can be disseminated amongst close friends and associates.

A new Facebook application called Groupon Deals allow members on the social-network to participate in simple online group promotions. Application users with an e-commerce business can set the value of a deal and determine the threshold to activate the group discount. Wildfire, the developer of the application, also incorporates the PayPal API to safely manage online payment transactions.

The tight integration within the Facebook network potentiates greater participation in these deals, as they can be disseminated amongst close friends and associates.

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