NYC’s Illicit Grilled Cheese Delivery Service
An interesting food service model is rolled out in New York.
Bread.Butter.Cheese borrows the drug dealer model in the latest example of underground dining. Urban Daddy reports on the semi-illicit service that will deliver top quality grilled cheese sandwiches to clients in New York City’s East Village:
“The process is simple. Almost too simple: you’ll text or dial The Man (we’ll call him Ronnie), and leave a message telling him how you like your grilled cheese. Ronnie posts his “inventory” of daily specials here, but he’s a resourceful chap and can do everything from your basic Wonder Bread with Kraft Singles to a buttery Spanish Malvarosa layered with caramelized onions and raw jalapeños (remember, there’s no such thing as purity in grilled cheese).