Outsourcing Domestic Life

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Wendy Sweeney's Booty Camp provides potty training services for busy parents.

Naresh Kumar
  • 13 july 2010

One of the Entrepreneur Magazine’s Annual 100 Brilliant Ideas is Wendy Sweeney’s Booty Camp, an intense one-day session to toilet train children. A registered nurse, Sweeney uses proven potty-training methods with effective behavioral techniques to teach children to use the toilet without assistance or reminders and making them responsible for their own ‘potty actions’. Over the last 7 years, she has potty-trained around 900 children with the personalized Booty Camp or her Booty Camp DVD kit. Sweeney believes that besides learning to use the toilet on their own, attending her Booty Camp also improves a child’s personality development, better response to parents and a general sense of self-esteem.

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