A subtle print advertisement by Cancer Council Victoria reminded local newspaper readers to see the doctor for check ups.

Cancer Council Victoria reminded local newspaper readers to keep on top of mole checks as part of a skin cancer awareness campaign.  Making use of the grab marks in the corner of the page the advertisement urges readers with changing moles to regularly see the doctor for check ups.  Known as the ‘sun-burnt’ country, Australia’s citizens are amongst those at the highest risk of skin cancer worldwide.

Cancer Council Victoria

[via NOTCOT]

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