"Please don't light them!" the attendant warned.

On a recent trip to Munich from London on the European cheap and cheerful EasyJet airline, we noticed these ads for smoke free cigarettes. The airline, who transports plenty of tourists across the continent, sells these sticks that people can inhale on their flights to get their nicotine fixes.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in