A proposed temporary landmark at the next Olympics to showcase online trends across the globe.

‘A New Landmark for Aldgate' international competition is a contest for designers to come up with their proposals for a temporary landmark in London that will stand for the duration of the Olympics in 2012 in the city. One of the designs that caught our interest is British designer Sean Gair's Global Information Network Amplifier (GINA).

GINA's structure will contain several ‘trend pods’ that will represent the global interests of the year 2012 and the Olympic aspirations of nations all over the world. It will not only serve as a functional amenity for providing real time visual information, but will also act as a transient moment of spatial and geographic interaction and organizing one's knowledge of their local and global environments. GINA will also visually monitor social networking traffic, proportionally quantified into liters of volumetric helium gas.

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