The technique of creating and capturing the perfect digital representation has evolved into a finely-crafted skill.

Your face in the online world is of great value to you.  Whilst there are a number of different cliched profile picture scenes, the technique of creating and capturing the perfect profile picture has evolved into a finely-crafted art.

According to online dating website OKcupid.com, women who “flirt directly into the camera” are apparently more attractive than those who look away.  On the contrary, men win hearts by looking seriously disinterested in the camera and not smiling.

Sifting through a number of profile images, New York Times journalist David Coleman points us to some important tips to creating the perfect online picture;

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