Playing With Cadbury’s Spots V Stripes

Playing With Cadbury’s Spots V Stripes
technology

A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.

Paloma M. Vazquez
  • 6 july 2010

To celebrate its role as Official Treat Provider, Cadbury is encouraging people to play leading up to the London 2012 Olympic and Paralympic Games. The Spots V Stripes initiative will invent a new kind of game – a pocketgame – which doesn’t require technology, mobile service, or any equipment to make it playable. It will take the shape of a self-contained game made from sustainable or recycled materials – which can be stored in one’s pocket.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.