Playing With Cadbury’s Spots V Stripes
A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.
To celebrate its role as Official Treat Provider, Cadbury is encouraging people to play leading up to the London 2012 Olympic and Paralympic Games. The Spots V Stripes initiative will invent a new kind of game – a pocketgame – which doesn’t require technology, mobile service, or any equipment to make it playable. It will take the shape of a self-contained game made from sustainable or recycled materials – which can be stored in one’s pocket.
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