A call for game creation entries offers a crowdsourced analog design challenge in the age of digital gaming.

To celebrate its role as Official Treat Provider, Cadbury is encouraging people to play leading up to the London 2012 Olympic and Paralympic Games. The Spots V Stripes initiative will invent a new kind of game – a pocketgame – which doesn’t require technology, mobile service, or any equipment to make it playable. It will take the shape of a self-contained game made from sustainable or recycled materials – which can be stored in one’s pocket.

Cadbuy’s game creation challenge is now open for entries, closing on July 19th. A judging panel will shortlist the best ten, which will then go out to community vote. The best two will be physically made and put into Matterbox in the Fall. The project will ultimately benefit from entries spanning across a number of disciplines – interested participants are encouraged to tackle the project brief, which can be downloaded at the project site below.

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