Project Explores Truly Personal Electronics Design

Project Explores Truly Personal Electronics Design

The Attenborough Design Group asks, what if our devices exhibited human behaviors and reacted like us?

Scott Lachut, PSFK Labs
  • 20 july 2010

UK-based design firm Chambers Judd explore an alternate future in which the fictional Attenborough Design Group (ADG) incorporated elements from the natural world into their early electronics prototypes, creating an entirely new class of device. The result is a playful re-imagining of the notion of personal electronics – products that exhibit human behaviors to accomplish practical, if unexpected tasks. As ADG explain:

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