The Attenborough Design Group asks, what if our devices exhibited human behaviors and reacted like us?

UK-based design firm Chambers Judd explore an alternate future in which the fictional Attenborough Design Group (ADG) incorporated elements from the natural world into their early electronics prototypes, creating an entirely new class of device. The result is a playful re-imagining of the notion of personal electronics – products that exhibit human behaviors to accomplish practical, if unexpected tasks. As ADG explain:

These products include the Gesundheit Radio, which sneezes periodically to expel potentially damaging dust, Floppy Legs – the portable floppy disk drive which stands up if it detects liquid nearby, and the AntiTouch Lamp, which sways away from you if you get too close to it’s sensitive halogen bulb.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in