PSFK Interviews Footwear Designer Ce Ce Chin from 80%20
A New York City business owner talks about footwear innovation that brings health and wellness benefits to fashion-savvy shoppers.
Ce Ce Chin owns footwear company 80%20, which balances elements of fashion and comfort in their unique shoe designs. We met up with Ce Ce to learn more about her approach to footwear design, and get insight into footwear fashion as it relates to health and wellness.
Tell us about your company and approach to footwear design.
I would not call myself a comfort shoe designer, but 80%20 has been designing shoes to fulfill the need for contemporary fashion and casual street comfort.
Our calling card in the industry has been that our shoes look like flats, but there's a 3 inch interior wedge, so its ideal for girls who want to get some height without wearing heels. It's kinda like the padded bra of footwear.