Recession And The New Idea Of Luxury

Recession And The New Idea Of Luxury
Advertising

How has the recession affected the lifestyles of the affluent class?

Naresh Kumar
  • 13 july 2010

USA Today reports that for Americans, the meaning of luxury has shifted with the ongoing recession. While the affluent class is still spending money on luxury, its on things that add value to their lifestyle, be it expensive yet useful home appliances or top-end technology products, both of which create a life-long experience. Then there are people who are buying luxury items only when they are available on discounted prices. Seeing this trend, luxury companies too responded by having regular discount sales and launching new lines of ‘economical’ products.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.