PSFK talks to Michael Tavani, co-founder of the unique e-coupon enterprise.

Out of hundreds of daily-deal e-coupon enterprises like Groupon and LivingSocial, Scoutmob takes the trophy home for it's mobile initiatives. Launched in January 2010, Scoutmob offers iPhone-focused daily deals with an emphasis on restaurants and personal services. It bridges the gap between two of the hottest trends right now, real-time location based mobile apps and daily-deal-e-coupons. In Atlanta, Scoutmob now has about 100,000 customers and just launched their New York marketplace last week. At the moment, they are on track to launch a market a month.

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