Site Visit: Levi’s Print Workshop In The Mission
In San Francisco, the denim maker has established a workspace to collaborate on creative projects with the community.
As part of their workwear promotion, jeans maker Levi’s have started a series of workshop programs to engage the local communities. It’s part of the company’s Go Forth marketing campaign where it hopes to pay homage to the principles of hard work and civic engagement. The aim is to help people experience rather than be told about the values of the denim brand.
PSFK stumbled upon the temporary print shop on Valencia Street in San Francisco’s Mission district on a recent visit to the city and we were lucky enough to arrange a tour the next day by the Levi’s Workshops Programming Director Adam Katz.