Six Digital Trends To Watch
Edelman Digital offers six topics brands should be tracking.
A recent presentation by Edelman Digital‘s Steve Rubel and David Armano offers a compilation of digital trends that brands should have a perspective on – and planned approach to.Marketing in the age of streams – (or moving from hub to spokes, as discussed last week)
Customers participate in multiple conversations (not just in a single, central hub – or corporate-sponsored page), which increasingly occur off domain in “streams” flowing from Facebook, Twitter and even apps. You must be highly relevant in their streams if you want to catch them – and be even a part of them.