Social Media Recommendations May Increase Online Purchases

Social Media Recommendations May Increase Online Purchases

Research suggests that messages from services like Twitter and Facebook may be extremely effective in driving sales.

Naresh Kumar
  • 1 july 2010

A lot of recent research suggests that social media recommendations tend to increase the chances of people buying products or services. For instance, a study found that 50% of people under 35 followed the recommendations of their social media friends, compared to only 17% who bought on celebrity endorsements.

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