Research suggests that messages from services like Twitter and Facebook may be extremely effective in driving sales.

A lot of recent research suggests that social media recommendations tend to increase the chances of people buying products or services. For instance, a study found that 50% of people under 35 followed the recommendations of their social media friends, compared to only 17% who bought on celebrity endorsements.

Another significant study done by Payment provider Sage Pay, and featured in Marketing Magazine reveals that while on average 7% of visitors to an online store make a purchase, if directed to the retailer via a social media network, the percentage of visitors who will go to the transaction section goes up to 71%. This means that people accessing an online retailer via social media are ten times more likely to buy something than other users.

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