A recent study offers an interesting look at online value perception.

In a study done by Northwestern University, it was found that college students, for their research work, prefer the top ranked sites on search engines rather than the sites they are finding through those searches, thus affecting the quality of research. As any Internet professional would tell you, a site ranking on top in search engines has more to do with its search engine optimization (SEO) than its authority on the topic. However, the study shows that students do not seem to care too much about a site’s credibility and used information from it as long as it was ranked on the top.

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