An opportunity for children to engage with a complex creative production.

In an attempt to engage children with creative skills early on, the Tate museum recently unveiled its film project that will air on the BBC next year. Children aged 5-13 are asked to contribute  designs for animations and illustrations through the film's website:

The site will be constantly updated in order to try and keep the kids interested during the year-long production period. There will also be a truck, rigged up to look like the studio on the website, that will travel around schools and to festivals and other events to try and encourage children to get involved. One of the aims of the project is to get ‘hard-to-reach’ kids to take part, so the truck will hopefully be a way of speaking to kids who may not have easy access to the internet, plus there will be a freepost address to send physical work in to as well. Workshops have also already begun taking place at Tate – these will continue over the coming months, alongside workshops at a network of partner galleries across the UK. BBC's Blue Peter will also be following the real-life production process and encouraging kids to get involved.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in