We spoke with Bud Caddell about the book he has set out to research, write, fund and publish via Kickstarter.

Strategy Director Bud Caddell recently launched a project on Kickstarter, to develop and publish the tentatively-titled book The Bucket Brigade – an evaluation of how everything in the attention economy actually works, and 10 rules to profit by it. The project caught our own attention for a few reasons – its subject matter (every agency, brand and professional we know is challenged with getting and maintaining the attention of consumers in the ‘informed' age), scope (focus on creating products that will ultimately become part of the cultural exchange, and not just the financial) and publishing process (a true collaboration between the author and his contributors).

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