The Bucket Brigade: A Collaborative Publishing Project

The Bucket Brigade: A Collaborative Publishing Project
technology

We spoke with Bud Caddell about the book he has set out to research, write, fund and publish via Kickstarter.

Paloma M. Vazquez
  • 7 july 2010

Strategy Director Bud Caddell recently launched a project on Kickstarter, to develop and publish the tentatively-titled book The Bucket Brigade – an evaluation of how everything in the attention economy actually works, and 10 rules to profit by it. The project caught our own attention for a few reasons – its subject matter (every agency, brand and professional we know is challenged with getting and maintaining the attention of consumers in the ‘informed’ age), scope (focus on creating products that will ultimately become part of the cultural exchange, and not just the financial) and publishing process (a true collaboration between the author and his contributors).

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.