PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

While our US readers enjoy the long Independence Day weekend, here is a look at some standout brand-building and advertising communications stories that have been catching our attention:

Rethinking Strategy, Planning

Scott Belsky on How Organization Can Magnify Creative Impact Draftfcb's Institute of Decision Making to Study What Drives Consumer Behavior Brand Strategy vs. Social Media Strategy: thoughts from Coca-Cola Nairobi on not letting the media channel drive the strategy The Engagement Opportunity (Thoughts from Fallon on the role of Digital Strategy – and generous interactions ) Forrester: Online Experiences Define the Brand Retiring Strategic Planning In Favor of Innovation Planning From Destination to Integration: Connecting things as the next shift in digital strategy

Innovation, Creativity, New Brand Work

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