This Week in Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, Planning
- Agency, Does Your Client Need You?
- How Jet Blue Became One of the Hottest US Brands
- The Impossible Brief
- Will Millenials ‘Grow Out’ of Sharing?
- The New Collectivism
- Agency Future Interview: BBH’s Reshaping
- On Optimism as a Predictor of the Future…
- Touch Content Creation
- Culture as a Process
Innovation, Creativity, New Brand Work
Now Track More Ideas
- Interview: How Genesis Uses Instagram To Reach The Next Generation Of Luxury Consumers
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Interview: Taco Bell Offers Fans Meme Culture-Inspired Holiday Merchandise Via Amazon
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results