PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.

Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:

Rethinking Strategy, Planning

Agency, Does Your Client Need You? How Jet Blue Became One of the Hottest US Brands The Impossible Brief Will Millenials ‘Grow Out' of Sharing? The New Collectivism Agency Future Interview: BBH's Reshaping On Optimism as a Predictor of the Future… Touch Content Creation Culture as a Process

Innovation, Creativity, New Brand Work

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