This Week In Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that have been catching our attention:
Rethinking Strategy, PlanningWhat We Can Learn from Babies: Experimentation, Failure and Creative Genius Rethinking How We View Creativity Creativity is Just Connecting Things… Will Thought Leaders Be Replaced by Feeling Leaders? How Children Can ‘Design for Change' Prototyping at Big Spaceship A Perfect Storm: The Social Web, Storytellers and Brands (and thoughts on transmedia storytelling) Anthropology in Practice: The Psychology of Liking The Future of Advertising (perspective from Victors & Spoils)
Innovation, Creativity, New Brand Work