This Week in Brand Strategy & Advertising
23 July, 2010
Paloma M. Vazquez
In Brief
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, Planning
Web Resources for Customer Journey Mapping Maslow’s Hierarchy of Internet Needs Coming Off the (Hyper) Island: Making Real Change in Day to Day Agency Life Tapping Into the Collective Brain (Interview with Atelier Martino&Jaña in Portugal) A Conversation About Culture, Environment, Social Media How Coke Created ‘Happiness Machine’ (and suggestions for developing, executing and spreading good ideas) 10 Key Principles Behind Digital Community 5 Steps for Consumer Brands to Earn Social Currency Who Are the Millennials?Innovation, Creativity, New Brand Work