In Brief

PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:

Rethinking Strategy, Planning

Web Resources for Customer Journey Mapping Maslow’s Hierarchy of Internet Needs Coming Off the (Hyper) Island: Making Real Change in Day to Day Agency Life Tapping Into the Collective Brain (Interview with Atelier Martino&Jaña in Portugal) A Conversation About Culture, Environment, Social Media How Coke Created ‘Happiness Machine’ (and suggestions for developing, executing and spreading good ideas) 10 Key Principles Behind Digital Community 5 Steps for Consumer Brands to Earn Social Currency Who Are the Millennials?

Innovation, Creativity, New Brand Work

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