PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.

Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:

Rethinking Strategy, Planning

• Web Resources for Customer Journey Mapping
• Maslow’s Hierarchy of Internet Needs
• Coming Off the (Hyper) Island: Making Real Change in Day to Day Agency Life
• Tapping Into the Collective Brain (Interview with Atelier Martino&Jaña in Portugal)
• A Conversation About Culture, Environment, Social Media
• How Coke Created ‘Happiness Machine’ (and suggestions for developing, executing and spreading good ideas)
• 10 Key Principles Behind Digital Community
• 5 Steps for Consumer Brands to Earn Social Currency
• Who Are the Millennials?

Innovation, Creativity, New Brand Work

• What Makes a Good Creative Director?
• Three Easy Ways to Expand Your Creativity
• Are Old Spice Sales Down? (Despite new brand work…)
• On ‘Gifts’ and ‘Choices’: Jeff Bezos’ 2010 Baccalaureate Remarks at Princeton
• 101 Patterns for Influencing Behavior through Design
• Chiat LA Restarts the Cola Wars
• 500 Million Facebook Stories
• Domino’s Pizza Proverbs Contest (your submission could end up on the box)
• DonQ Uncovers Awesomeness
• Using Digital Tools to Spot and Track Cultural Trends
• New Approaches in Collaborative Working

Digital Media & Marketing News

• Media’s Holdouts: Why Some Still Won’t Go Digital
• Is Flipboard Legal?
• Facebook Hits 500 Million Members
• How are E-Mail, Facebook and Twitter Fans Different?
• Barnes & Noble Launches Nook for Android, NY Times iPad Subscriptions
• How ‘Inception’ Became the New ‘World Cup’ Trend on Twitter
• Facebook Credits: The World’s First Global Currency?
• NY Times Reports Increased Revenues in Q2 (In spite of paywall, and citing increased digital advertising revenues)
• Less Than One Year Until the Internet Runs Out of Addresses
• Stats: Brand Awareness, Conversion and Lead Generation through Twitter
• Orchestras Seeks BFFs via Mobile Texts
• Google Launches New Ad Format for Images
• How a 17-Year Old Swapped an iPhone for a Porsche on Craigslist
• Social Sites Lag in Customer Satisfaction