This Week In Brand Strategy & Advertising
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.
Here is a look at some standout brand-building and advertising communications stories that caught our attention this week:
Rethinking Strategy, PlanningBetter Ideas Faster: How to Brainstorm More Effectively Plotting the Impact of Creative Ideas Diminishing Cultural Latency (and Old Spice) From Utility to Futility – Demographics in Marketing Starbucks Social Strategy Keynote 8 Criteria for Facebook Marketing Success Strategy Is…How Do We Make Money? So Called ‘Digital Natives’ Not Media Savvy A Brief History of Data Visualization What Advertisers Can Learn from the YouTube Community The Acceleration of Addictiveness Brand Building, Beyond Marketing
Innovation, Creativity, New Brand Work