True Blood’s Bloody iPhone Ad Drives Engagement

True Blood’s Bloody iPhone Ad Drives Engagement
technology

The media agency and analytics provider that worked on the app share some results on its performance for the property.

Paloma M. Vazquez
  • 20 july 2010

We had previously covered True Blood’s bloody iPhone ad, which we found to be a very visually compelling tool to drive curiosity for the season’s premiere. PHD and Medialets (media agency and provider of cross-platform rich media advertising and analytics, respectively) worked together to develop and track the ad, and have since shared some campaign results.

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