In Brief

The media agency and analytics provider that worked on the app share some results on its performance for the property.

We had previously covered True Blood’s bloody iPhone ad, which we found to be a very visually compelling tool to drive curiosity for the season’s premiere. PHD and Medialets (media agency and provider of cross-platform rich media advertising and analytics, respectively) worked together to develop and track the ad, and have since shared some campaign results.

According to Mobile Marketer:

“the goals of the campaign were to excite existing fans, intrigue the uninitiated, and garner the attention of the industry to boost awareness and drive tune-in.”

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