The @earlybird account offers users exclusive deals.

Twitter has announced the launch of the @earlybird account, providing followers with Twitter-exclusive deals in entertainment, fashion, technology, beauty, travel, etc. Today marked the first exclusive offer made available to followers, in partnership with Walt Disney Studios. @earlybird followers can obtain a special discount on tickets for The Sorcerer's Apprentice, which opens today. @earlybird deals will be offered several times week, directly from Twitter's advertising partners and from companies like Groupon and Gilt Groupe.

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