Uniqlo's Six-Phrase In-Store Strategy
The Japanese mega-retailer promotes a unique messaging science on the floors of its Soho shop.
Uniqlo, the Japanese clothing company that has become one of the fastest growing retailers in a tough economy, is on top of its game. With innovative advertising platforms and smart utilization of social media, the brand has increasingly taken notice, and acted upon, the conversational constructs of the consumer dialogue.
At its flagship store in Soho, New York (its lone American location) Uniqlo has taken its messaging strategy to the sales floor, developing a unique science to the way that its employees interact with customers.