Ford unveils their new Explorer with hopes that there is a second life for the SUV.

Ford had a big day with the launch of the new 2011 Explorer. We’ve already mentioned the initial reveal that took place on Facebook. But the automaker also staged unveiling’s in nine North American cities today. PSFK attended the NYC event which took place in Herald Square adjacent to Macy’s. The theme of the event as Ford’s CEO mentioned in a YouTube video was to encourage people to explore the outdoors. So a couple of tons of dirt, rocks and trees were brought in to create a plot of forest right on 6th Avenue.

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