(Video) Designing a Multi-Sensory Experience For Diners

(Video) Designing a Multi-Sensory Experience For Diners

Through prototyping and iteration Chef Grant Achatz of Alinea in Chicago creates a detailed journey into food.

Scott Mioduszewski
  • 8 july 2010

In this video, Chef Grant Achatz of Alinea in Chicago outlines the process of designing a new item for the menu. What starts out as just a fragrant centerpiece soon turns into a drink that starts out frozen, then thaws as the meal progresses. The diners then drink the eucalyptus-based cocktail as an introduction to the next course, which features eucalyptus.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.