(Video) Forever 21’s Interactive Times Square Billboard
Digital ad uses virtual reality and computer vision technology to interact with the crowd.
Communications agency Space150 recently unveiled an interactive billboard in New York’s Times Square. The 61-foot digital billboard, designed for the Forever 21 brand, features virtual models who interact with the crowd; sometimes taking a Polaroid photo of the crowd and showing it to them, or picking up an individual from the crowd and turning him into a frog by a kiss or dropping him into a shopping bag. The agency used high-tech surveillance equipment and computer vision technology to identify and map people and allow the computer to form a real-time image of people in the crowd. The billboard also shows live on-screen feed of twitter messages from fans of Forever 21.