(VIDEO) Outdoor Advertising With Twitter-Based Murals

(VIDEO) Outdoor Advertising With Twitter-Based Murals

Campaign aiming to boost tourism in Canada engages city-dwellers by developing interactive storescapes.

Plus Aziz
  • 9 july 2010

The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully innovative way. The agency rolled out “digital storescapes” (a.k.a. Twitter-based murals) with a comprehensive engagement strategy that utilizes Facebook, Youtube, Twitter and a street team as platforms, enticing Americans to ‘keep exploring’ by considering travel to Canada.

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