Campaign aiming to boost tourism in Canada engages city-dwellers by developing interactive storescapes.

The Canadian Tourism Commission teamed up with DDB Vancouver to develop an interactive campaign to engage the cities of Chicago, New York, and Los Angeles in a playfully innovative way. The agency rolled out “digital storescapes” (a.k.a. Twitter-based murals) with a comprehensive engagement strategy that utilizes Facebook, Youtube, Twitter and a street team as platforms, enticing Americans to ‘keep exploring' by considering travel to Canada.

The murals feature touchscreen interfaces that centralize tourist buzz by displaying live tweets and photos from travelers in Canada. This creates the opportunity for potential customers to not only become exposed to other travelers' experience, but also to browse through authentic commentary and have a customized branded experience.

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