Virgin Media's '10 Things Project' Makes The Consumer The Curator
A new digital campaign chronicles users' top 10 digital memories from the past 10 years.
Virgin Media (UK) and branding, digital agency Start have launched the 10 Things Project to celebrate 10 years of broadband. Visitors are invited to create a personalized timeline displaying their ten favorite (digital) things from the last ten years, such as favorite song, image and YouTube video. The site automatically navigates through content-sharing sites like YouTube and Flickr to help users locate images and videos.
The project and website is a creative way of facilitating consumers becoming curators, submitting their favorite things to the collective – and cementing Virgin Media's role in providing the broadband service that has allowed those memorable ‘things' to spread within the cultural conversation.