Whisky Assets: The 2 Million Barrel Pension Plan

Whisky Assets: The 2 Million Barrel Pension Plan
Innovation

Growing pension deficits have led forward thinking companies to develop original solutions.

Dan Gould
  • 1 july 2010

Growing pension deficits have led forward thinking companies to develop original solutions. The New York Times explains how Diageo, maker of Johnnie Walker, Guinness and Smirnoff, has put aside a very physical asset — 2 million barrels of whisky — to ensure the value of its pension fund.

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