Why Businesses In Japantown Are Thriving In The Recession

Why Businesses In Japantown Are Thriving In The Recession
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The success of this San Jose neighborhood could easily be made into a case study to be taught in business schools.

Naresh Kumar
  • 29 july 2010

The success of San Jose’s Japantown could easily be made into a case study to be taught in business schools. While big and small businesses are reeling under the recession, this small business district is thriving. And the reason: the businesses operating out of Japantown always had strong ties with the local community that mutually supports each other. In fact, they try not to have unnecessary competition among themselves, and believe that they depend on each other for survival. The locals too have rallied behind them by being loyal customers to these mom-and-pop stores and helping support the district’s commercial infrastructure.

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