The game company introduces an e-sports tournament for anyone from 6-55 years old.

After introducing casual gaming to a larger audience, Nintendo is launching its first video game competition event on July 16.

Competing teams can be a mix of parents with children, teens, “super adults” (age 55 and above), or families. Preliminary rounds will culminate in a national championship event in Los Angeles, California. Prizes include family cruises and entertainment systems along with Nintendo products.

While professional gaming competitions have been popular with real-time strategy games like Star Craft and first-person shooter games like Halo, Wii Games indicate how e-sports could appeal to a wider audience.

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