The K99 van, which offers treats specially designed for canines, will debut in London this Saturday.

The world's first ice cream truck for dogs, the K99, will make an appearance this Saturday at the the Boomerang Pets Party in London's Regents Park.  The proceeds raised from this charitable ice cream truck will go towards funding the Berkshire Search & Rescue Dogs, a volunteer group assisting search and rescue teams.

The two flavors that are to be served from the ice cream truck are ‘dog eat hog world' – gammon and chicken sorbet topped with a doggy biscuit and wrapped in a cone – and ‘canine cookie crunch' – an assortment of various dog biscuits and ice cream flavors.  The group claims that a team of scientists conducted research to achieve the perfect recipe of ice cream for dogs through investigating the optimal balance of temperature, texture, and taste.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in